Deceptive or Not?

While on our Facebook page, this graph caught my eye, so I clicked on it to see what it was all about. I’m curious to know, is this deceptive or not? While we’re constantly trying to get the word about our project and get people to participate, according to this, it seems that the number of people wFB Timelineho have viewed our page has exploded.

So why is this happening? Is it just because our posts are hitting friends of friends of friends of friends? Or are people genuinely interested in what we’re doing and looking for ways to participate? These questions may keep me awake at night. Seriously!

I hope it means that more people are actually looking at our page. That in itself would be a huge plus for our little group AND the university.

So what do you think? Are we generating traffic to our page?

~ Shawna McCutcheon


3 thoughts on “Deceptive or Not?

  1. Facebook’s insights are frustrating, especially when you dig a little deeper. It counts a lot of ridiculous things as interaction. For example, if I click “like” on an SVP post and one of my friends logs in to his Home page and it tells him I clicked “like”, Facebook says he was “reached” by that post. Did he actually view the page or even notice that I interacted with it? Maybe, but probably not. It’s that kind of deception and disregard for how fast people go through their Home pages that bothers me.

    A better metric would probably be “Engaged Users” or “Talking About This,” which you can access if you click the “See All” button in the top right corner of the insights graph. Those figures usually indicate that someone actually interacted with the page in some way. But then again, clicking “like” doesn’t guarantee they’re actually involved or interested. Half of the time it’s one of our personal accounts, anyway. The *best* ways to know how good your page is doing is to evaluate it in terms of Likes (to the page and posts) and how many people comment on your stuff. By that measure, we have room to improve.

    This is the frustrating thing about running a social media page. Facebook doesn’t really make it easy to see how well you’re doing, so you have to take stabs in the dark before you figure out what really works for your readers/viewers. This is why being unintentional and sporadic (which I would argue we are, a little bit) is the most common but unfortunate way to run a Facebook page.

    Anyway, that’s my $0.02.


  2. The graph you’re looking at is measuring your reach, not your traffic. Therefore, every time someone likes, shares, or comments on one of your posts, the reach increases. This is because every time someone likes/shares/comments, it generates a story on other users’ newsfeeds, even though they may not necessarily be following you.

    Are you using any social analytics to measure your efforts?

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